Dipsticks XRay Specs UK Research

Methodology

• Using glasses with a small camera installed to measure how often the subject looks at the adverts on the petrol pump

Results

• Average of 52 seconds spent looking at the nozzle advertising

Respondent Comments:

• "It's in your hand so I think people will notice it straight away."
• "It's one of the few places you have to stand still. As there’s nothing else to look at I tend to notice it."