Fuelling is an integral part of our society. On average, Australians fill up their vehicle at least once a week for up to four minutes per fill. Couple this intense interaction with a cost effective, unavoidable mass media with nationwide reach and you have an advertising medium that is truly unique.
Motor and Related
One thing is clear. The consumer exposed to FillBoard™ drives a vehicle. Our most relevant and successful campaigns have been for products and industries directly connected to the act of driving |
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FMCG
Drive impulse sales and track your success with epos data. In two monitored campaigns for Nestle, sales of Kit Kat confectionary rose a staggering 84% and 19% respectively during the campaign period |
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Government and Local Councils
Reinforce your road safety messaging to a relevant audience or utilize as a public announcement/communication tool for a national, state or domestic audience |
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Retail
The petrol station consumer is “on the go”. Drive traffic to your stores by targeting your audience whilst they are on the road. |
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Finance and Insurance
Thinking of Switching? New Product or Service Launch? Communicate your offering to an audience who are receptive to finance and insurance products |
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Local Area Promotion
Fillboard’s ability to target specific geographic areas represents a cost effective option for local business. The majority of drivers visiting a petrol station are locally based and shop locally |
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