Campaign: Ambi Pur (UK)

Campaign

• A 4 week national campaign across the UK

Results

• The best set of retailer results showed sales for all variants increased by more than 100% month on month
• Even the least successful chain boosted sales by more than 40%
• An additional benefit of the campaign was that Ambi Pur also boosted sales of its fragrance refill packs. At one retailer sales were up by more than 75%